This article is published by an independent Forever Business Owner. It is not the corporate website of Forever Living Products.
Most post-shave products ask you to pick a side. Splashes are fast and sharp, and many of them lean on alcohol. Balms and lotions are gentler but can feel heavy, especially in a humid Canadian July. Forever Gentleman’s Pride, item 070, goes the balm route and then stretches the job a little further: it is an alcohol-free aftershave that is also meant to be used as a moisturizer for your face and neck. That dual purpose is the reason a lot of Canadian shoppers keep asking about it. Below is a plain-spoken look at what the product is, what goes into it, how it feels, how to use it after shaving, and how ordering works if you live in Canada.
What Forever Gentleman’s Pride Actually Is
Gentleman’s Pride is a men’s aftershave balm from the Forever Living range. It is listed as item 070 and it comes in a 118 ml tube. The key label detail is that the formula is alcohol-free. That matters for a post-shave product because alcohol is what gives a traditional splash its quick sting and fast evaporation. A balm without it behaves differently on the skin: it stays put, spreads more like a light cream, and asks you to rub it in rather than pat it on.
- Product type: aftershave balm, not a liquid splash
- Item number: 070
- Size: 118 ml
- Alcohol-free formula
- Marketed as a two-in-one product for after shaving and for moisturizing the face and neck
Think of it as a men’s moisturizer that happens to be timed for the moment right after you shave. If you have been using a splash followed by a separate face cream, this consolidates two steps into one.
Ingredient Snapshot
The formula lists aloe, rosemary, cucumber and sodium hyaluronate among its ingredients. Aloe is the base Forever Living is known for, and it shows up across the brand’s skincare and personal care range. Sodium hyaluronate is a humectant, which is the general skincare term for an ingredient that helps draw and hold water in the upper layers of skin. Cucumber and rosemary round out the botanical side of the formula.
What that means in practical terms is a balm built around moisture rather than astringency. Aloe and sodium hyaluronate are the kind of ingredients you would expect to see in a light facial moisturizer, which fits the product’s stated dual role. Always read the full ingredient list on the packaging before you buy if you have known sensitivities, since a short summary here cannot cover every component.
Scent and Texture: What to Expect
Texture is the easiest part to explain. A 118 ml balm in a tube is going to feel like a soft cream, thicker than a splash and lighter than a heavy night cream. A little goes a reasonable distance, so you are not squeezing out a full palm. Because there is no alcohol, you should not get that cold, evaporating flash that makes splashes feel aggressive on freshly shaved skin.
Scent is more personal. The formula includes rosemary and cucumber among its botanicals, so expect a fresh, green, plant-forward character rather than a heavy cologne profile. If you like the idea of a fragrance that reads clean and botanical and fades into the background, that description points in the right direction. If you prefer a strong, long-lasting scent, this is likely not the product you are after. Treat any written scent description as a starting point and judge it for yourself once the tube is open.
How to Use It After Shaving
The order of operations is simple, and getting it right makes a noticeable difference to how the balm feels going on.
- Finish your shave with the grain pattern you normally use, whether that is with the grain, across it, or a mix.
- Rinse your face with cool water to clear away leftover lather and stubble.
- Pat your skin dry with a clean towel. Slightly damp skin is easier to spread a balm over than bone-dry skin.
- Squeeze out a pea-sized amount to start. You can always add more.
- Warm it between your fingers, then press and smooth it over your jaw, cheeks and neck, the areas that most often get skipped.
- Let it absorb for a minute before you get dressed. A balm that has not settled can leave marks on a collar.
- In the morning, follow with a sunscreen once the balm has absorbed.
You do not have to reserve it for shave days. Because it is formulated as a face and neck moisturizer, it can slot into your routine on the days you skip the razor as well.
One Product, Two Jobs
The 118 ml tube is doing double duty by design. On a shave day, it steps in as the aftershave step. On a non-shave day, it is your moisturizer. That is the practical appeal for a lot of men who do not want a shelf full of bottles and who find the typical three or four step routine more effort than it is worth.
It also helps that the format travels well. A tube in a dopp kit takes up less space than a glass splash bottle and a separate jar of cream, and there is no lid to fumble with when you are half awake in a hotel bathroom.
Where It Fits in a Simple Routine
If you are building a routine from scratch, keep it short. The table below shows a straightforward structure that includes Gentleman’s Pride without turning your morning into a project.
| Step | What you use | Notes |
|---|---|---|
| 1 | Cleanser | A gentle face wash, morning and evening |
| 2 | Shave | Only on the days you shave, with a fresh blade |
| 3 | Gentleman’s Pride | On shave days, this is your post-shave step and moisturizer in one |
| 4 | Sunscreen | Morning only, once the balm has absorbed |
Evening routine: cleanse, then Gentleman’s Pride on its own if your skin feels dry. That is enough for most people. Adding more steps only helps if each one is doing something you actually need.
Buying Gentleman’s Pride in Canada
For Canadian buyers, the important thing to understand is how the purchase path works. Gentleman’s Pride is ordered through the official Forever Living store, not through a third-party marketplace. This page is run by an independent Forever Business Owner, which means the site introduces the product and points you to the store where the transaction is completed. Prices, shipping options and any applicable taxes or duties are handled by the store itself, so confirm the live price in the shop before you check out rather than relying on a figure quoted anywhere else.
That structure is a good thing for a first-time buyer. You are buying from the official source, you see the current price at the moment of purchase, and you get the store’s own order confirmation and customer service. If you have bought Forever products before, the process will look familiar.
What to Check Before You Order
- Confirm the item number is 070 so you know you have the right product
- Check that the listing shows 118 ml
- Confirm the live price in the shop, since prices can change
- Review the delivery details and estimated timelines for your province
- Read the full ingredient list on the product page if you have sensitivities
- Save your order confirmation in case you need to follow up
One honest note on expectations: this is a cosmetic product. It is designed to moisturize and to be used as part of a grooming routine. It is not a medical product and should not be treated as one. If your skin reacts badly to a new product, stop using it and speak to a health care professional. A patch test on your inner forearm a day before your first full application is a sensible precaution for anyone with reactive skin.
Frequently Asked Questions
Is Gentleman’s Pride an aftershave or a moisturizer?
It is both, by design. Forever lists it as an alcohol-free aftershave balm that also works as a moisturizer for the face and neck. On shave days you would use it right after rinsing and patting dry. On days you do not shave, you can apply it as your regular facial moisturizer instead.
Does Gentleman’s Pride contain alcohol?
No, the formula is alcohol-free. That is one of the details that separates it from a traditional aftershave splash, which is often built around alcohol and produces a sharp sting on contact. An alcohol-free balm stays on the surface and absorbs more slowly, which is why it feels more like a light cream.
What is in the formula?
The ingredient list includes aloe, rosemary, cucumber and sodium hyaluronate. Aloe is the base Forever Living is known for across its skincare range, and sodium hyaluronate is a humectant used in skincare to help hold water in the skin. Check the full ingredient list on the packaging before ordering if you have known sensitivities.
How do I buy it in Canada?
Orders go through the official Forever Living store, where the current price, shipping options and delivery details for your province are shown. This site is run by an independent Forever Business Owner who introduces the product and points you to that store. Confirm the live price in the shop before you complete your order.
Will one 118 ml tube last long?
That depends on how often you shave and how much you use each time. A pea-sized amount is enough for one application across the face and neck, so a tube used once daily tends to go a reasonable stretch. If you use it twice a day on both shave and non-shave days, expect to replace it sooner.